Having good SEO for Google Maps is crucial for local services for several reasons:

1. Improved Local Search Rankings: When people search for services in their area, Google often displays a map with a list of relevant businesses. Optimizing your Google Business Profile (GBP) can help your business appear in these local search results, increasing visibility.

2. Increased Website Traffic: A well-optimized Google Maps listing can drive more traffic to your website. People are more likely to visit a business they find on Google Maps.

3. Building Trust and Credibility: A presence on Google Maps can enhance your business's reputation. Customers are more likely to trust and consider a business reputable if they see it listed on Google Maps.

4. Showcasing Key Business Information: Your Google Business Profile allows you to display important information such as your address, phone number, website, and operating hours. This helps potential customers understand what you offer and when you're available.

5. Customer Reviews and Ratings: Google Maps allows customers to leave reviews and ratings, which can influence the decision-making process of potential customers. Positive reviews can attract more customers to your business.

6. Real-Time Updates: You can provide real-time updates about your business, such as changes in operating hours, new services, or special events. This keeps your customers informed and engaged.

7. Competitive Advantage: By optimizing your Google Maps listing, you can stand out from competitors who may not be as visible in local search results.

In summary, good SEO for Google Maps can significantly enhance your local visibility, drive more traffic to your business, build trust with potential customers, and provide a competitive edge in your local market.